Buyers, sellers, and renters each have unique real estate workflows. Some examples of workflow tasks include: buyers visiting properties and making offers, sellers listing their home and fielding offers, and renters determining pet restrictions and submitting rental applications.
As each deal moves through their workflow, the status of that progress is tracked in Lead Booster via the deal lifecycle. This article describes how to move a deal through each of their unique stages, from first contact to close.
Before the deal: scrubbing the lead
Leads must first be qualified to ensure they are ready to begin working with an agent. We call this process "scrubbing" the lead. This is when critical information is discovered, such as whether the lead is already working with an agent, they are pre-qualified for a mortgage, etc.
Agents or concierges can perform this scrubbing workflow. If a concierge performs the scrubbing tasks, the agent does not need to do the same work, and can begin working on the deal.
Working the deals
Deals are represented in Lead Booster as "Buyer", "Seller" and "Renter". The agents servicing these deals are called "Buyer's Agent", "Listing Agent" and "Leasing Agent" respectively.
To create a deal, the agent or concierge must select the deal type in the Lead Profile.
Note: by selecting buyer, seller, or renter, the lead will automatically be marked as "scrubbed," effectively ending the scrubbing process.
Once you have selected a deal type, you can perform actions on the deal with the action buttons, shown below the lifecycle bar in the Lead Profile. Action buttons change based on the current lifecycle phase of the lead. For example, in the screenshot below, the lead has been identified as a buyer, but he has not started looking for a new home yet. Thus, the buyer deal is currently in the "Reached" phase, which means the agent has spoken with the lead, but that's about it.
When the agent starts looking for homes with the lead, the agent can click the "Start House Hunting" action to move the lead into the "House Hunting" phase.
Deal progress is represented in the Lead Feed and in the Lead Profile as a lifecycle bar, and each type has its own color scheme: green for buyer, purple for renter, and pink for seller.
Each deal type is explored in depth in The buyer lifecycle, The seller lifecycle, and The renter lifecycle.